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Web Presence Boot Camp - Sept 17

Digital Main Street
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Endorsed by Curators:
Sep 17 9:00AM - 12:30PM

Building a website is just the first step in marketing your business online. Many business owners mistakenly believe a website is all you need. In reality you need traffic! In this workshop youll learn the various sources of traffic and how to increase your web presence (and traffic!) through a combination of content, PPC Marketing, local business listings and basic SEO practices.

Specifically, youll learn:

  • What local online business directories to be in, including Google My Business, Bing Places for Business, Yelp and other local business directories.
  • How Pay Per Click advertising works and its benefits vs. SEO (Google and Bing will be covered)
  • How you can leverage YouTube video advertising to increase your web presence.
  • What is display advertising and targeting methods including Remarketing.
  • Benefits and overview of Facebook Pay Per Click advertising.
  • The importance of consistency in brand and message and how to bring it all together.
  • Monitoring your web presence with Google Analytics and Google/Bing Webmaster tools.
  • The importance of reviews and how to get them. Plus, how to manage negative reviews.

You will leave with a plan of where and how to market your business online and maximize the potential traffic to your business through both paid and unpaid advertising.

Presenters Bio

Paul Stevens is the Vice President of iGo Sales and Marketing, a company specializing in bringing the best and most cost-effective technology and marketing practices together through a combination of website design, search engine marketing and search engine optimization. iGo Sales and Marketing is a Google Partners Agency. Paul Stevens has an extensive background in Marketing and Sales, spanning over 20 years and more recently web design, SEO and SEM. His solid background not only in traditional marketing but also in digital marketing allowsPaul to help his clients bring together marketing and technology to make their marketing system drive sales. You can connect with Paul at https://igosalesandmarketing.com



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