Agenda Discovery Week Month

Curated for Me

SoCal UX Camp Reboot: The Business of UX - Being a Designer is Not Enough

Orange County User Experience
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Endorsed by Curators:
Nov 15 6:30PM - 9:00PM

Frank Garofalo will present his sold-out SoCal UX Camp ( talk on The Business of UX - Being a Designer is Not Enough (


6:30 pm: Check-in, networking and light refreshments

7 pm: Introduction and announcements

7:15 pm: Session

8:30 to 9:15 pm: Clean-up and wrap-up


Parking is available in the free lot adjacent to the venue.

The Session

Most User Experience (UX) practitioners traditionally focuses on three areas: Design, Development, and Research. Frank will highlight the importance of a fourth key factor: Business, including the core areas of: product management, product marketing, sales, and strategy. The mission of a top-notch UX team is to balance the following four attributes:

a) needs of the person (customer)
b) needs of the organization (business)
c) what aesthetically looks pleasing (design)
d) what functionally works well (development)

Frank has worked in the web design industry for over 18 years, and has served as UX executive at a billion-dollar software company. Through his professional experience of growing his previous team from 3 to 35 designers and researchers, he has gained useful lessons which hell share with you:

Skills related to Design
Understanding of Development
Research your target audience
Understanding of Business

The Instructor ( ... in his own words

User Experience and Interactive Strategy consultant, with Garofalo Studios ( (; specializing in Enterprise UX, and Location Intelligence + UX. Supported user experience efforts on projects for Fortune 100 companies, US Federal agencies, and with budgets of over $12 million. Over 17 years of experience with various companies, such as Esri, Walt Disney Company, Bank of America, Cyber View, and Garmin. Quality driven professional with management and leadership experience as well as a demonstrated strong work ethic. During Summer 2016, stepped away from a corporate management role to pursue an entrepreneurial endeavor to start a consulting firm, Garofalo Studios.


We are asking for a small nominal fee ($10) to help us plan for a better experience at the event. This includes being able to take into account more accurate attendance and to support your OCUX group hosting expenses!

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