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Skills Workshop | Strategy Analysis

IIBA Ottawa-Outaouais Chapter
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Endorsed by Curators:
Apr 14 8:15AM - 4:30PM

IIBA Ottawa-Outaouais in collaboration with Chapter sponsor Sprott School of Business is pleased to host a full-day workshop on "Strategy Analysis" as part of the Chapters growing Skills Workshops and Masterclasses - a professional development series designed specifically for business analysts by business analysts.

Sponsored by Sprott School of Business
Facilitated by Gary Bellamy, CBAP

Overview and Purpose:

As defined in the BABOK, strategy defines the most effective way to apply the capabilities of an enterprise in order to reach a desired set of goals and objectives. Strategy Analysis is the business analysis work that must be performed to collaborate with stakeholders in order to identify a need of strategic or tactical importance, enable the enterprise to address that need, and align the resulting strategy for the change with higher and lower-level strategies.

Strategy analysis focuses on defining the future and transition states needed to address the business need, and the work required is defined both by that need and the scope of the solution space. It covers strategic thinking in business analysis, as well as the discovery or imagining of possible solutions that will enable the enterprise to create greater value for stakeholders, and/or capture more value for itself.

Strategy analysis provides context to requirements analysis and design definition for a given change. Strategy analysis should be performed as a business need is identified. This allows stakeholders to make the determination of whether to address that need or not. Strategy analysis is an ongoing activity that assesses any changes in that need, in its context, or any new information that may indicate that an adjustment to the strategy may be required.

Goals: To understand the role of the BA in:

  • Clearly defining the business need
  • Assessing the current state
  • Defining the desired future state
  • Analyzing the gaps
  • Identifying and assessing the feasibility of different approaches to filling those gaps
  • Recommending the best course of action based on objectives, costs, benefits and risks
  • Ensuring that the recommended change is strategically aligned

Event details: Saturday, April 14, 2018

  • Workshop doors open at 8:15 a.m.
  • Registration 8:15 a.m. to 8:30 a.m.
  • Networking 8:30 a.m. to 9:00 a.m.
  • Morning Session 9:00 a.m. to 12:00 p.m.
  • Break 10:30 a.m. to 10:45 a.m.
  • Lunch 12:00 p.m. to 1:00 p.m.
  • Afternoon Session 1:00 p.m. to 4:00 p.m.
  • Afternoon break 2:30 p.m. to 2:45 p.m.
  • Workshop close and prize draw at 4:30

Who: Business Analysts at the novice to intermediate level

Cost: $83 for IIBA members | $110 for non-members

PDs and CDUs: The event is recognized for Professional Development hours (PD Hours) for the certification application, and Continuing Development Units (CDU) for recertification.

Location Details:

Dunton Tower, Room 1020 (10th floor) on Carleton Campus, Carleton University. Dunton Tower is the tallest building on campus. It ismarked as DTon this map


Visitor Parking (Pay Onsite): Visitor parking areas on campus are programmed based on an hourly rate. Many parking areas offer only a 4-hour maximum parking limit. We suggest parking in the Admin Garage (P9) for all-day visitor parking.

See parking web site: for additional information.

If you have any questions about the online process of parking or parking at Carleton University, please contact parking services by email at or call their office: 613-520-3623.

Weekday Pre-Purchase Parking: Parking Services now offer pre-purchase parking passes, so you do not have to purchase a ticket when you arrive on campus. The pre-purchased parking passes can be used at any Pay & Display lot/area on campus (indicated by a red dot on the Parking Map on their website)

Using the following website can register yourself as a New User - be sure to register as a Public User. Once you have completed the registration and are logged in choose the Parking option.You will need to put in your vehicle information and then choose Temporary Parking Permit.

Food Provided:

Since there is no close or easy access to restaurants, the Chapter will provide coffee, tea, a light breakfast, and lunch.

Note: attendees should avoid wearing strong perfumes/colognes as a courtesy to others who might have sensitivities.

About the instructor:

Gary Bellamy, CBAP is a strategic, value-driven Business Analysis consultant and trainer. Gary brings more than 15 years of experience in business analysis, business architecture and business process redesign. Gary was among the first to graduate from the Masters Certificate for Business Analysts program at Carleton Universitys Sprott School of Business. In addition to being a Certified Business Analysis Professional, Gary is certified in The Open Group Architecture Framework (TOGAF) and ITIL. He is a past President of the Ottawa-Outaouais Chapter of the International Institute of Business Analysis (IIBA)


The Sprott School of Business at Carleton University explores complex management issues through innovative programs, interdisciplinary research, and collaborative partnerships. Sprott offers business degree programs at the undergraduate, masters and doctoral levels, as well as a range of professional development programs.

Sprott's Masters Certificate in Business Analysis equips you with the knowledge and techniques necessary to be an effective Business Analyst and, most importantly, helps you become a professional BA, able to achieve successful business solutions and satisfy customers.

The Sprott School of Business is accredited by The Association to Advance Collegiate Schools of Business (AACSB). The Masters Certificate in Business Analysis is offered in partnership with the Schulich Executive Education Centre at York University.

For more information, visit

About the Chapter:

The mission of the IIBA Ottawa-Outaouais Chapter is to provide professional resources to the 200+ IIBA members in the Ottawa-Outaouais area and to engage those working in professions related to the practice of Business Analysis. If you have any questions about attending IIBA O-O Chapter meetings, please email

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