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Phorum '14

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Apr 10 8:00AM - 7:30PM

April 10, 2014

World Cafe Live
3025 Walnut Street
Philadelphia, PA 19104

This one day forum will focus on the theme of "Increasing Customer Engagement in a Digital World."

The event will conclude with a networking reception with cocktails and live music.

Price Points:

$199 - PACT Members
$249 - Non-Members

Early Bird Special: Buy your tickets before March 1st
PACT Member who buys 2 tickets- $348
PACT Member who buys 3 tickets- $497
Non-Member who buys 2 tickets- $448
Non-Member who buys 3 tickets- $650

2014 Agenda

7:00am – 7:30am

Continental Breakfast

7:30am – 8:20am
Opening Session:
 How to Thrive in a World of Connected Customers
Peter Coffee: VP and Head of Platform Research,

Session will introduce participants on what it means to be customer-centric and how tools such as mobile, analytics, and social are being used to transform the way companies interact with their customers, anytime and anywhere.

8:30am – 9:30am
Opening Keynote: David Pogue
Yahoo Tech, New York Times, Emmy-Winning CBS News Correspondent
David Pogue, one of the nation’s most notable technology writers, will discuss the impact that emerging technology is having on the enterprise, and how companies are leveraging these technologies to enhance communicationa and enagement with their employees, suppliers and customers.

9:30am – 9:45am

9:45am – 10:45am
Panel: Mobility as an Engagment Enabler 
Panel will discuss how mobile technology is faciliting customer’s demand, anytime and anywhere, and transforming customer engagement. Topics will include interaction patterns, people and devices, and the importance of contextual information, anaytics in combination with mobility.

10:45am – 11:45am
Fireside Chat: Turning Outreach into Engagement
Peter Coffee,, and Maggie Fox, SAP

Peter Coffee, VP for Strategic Research at, and Maggie Fox, Senior VP for Digital at SAP, discuss the challenges and opportunities their clients have faced in moving beyond simple outreach to creating real engagement with customers.

11:45am – 12:30pm
Box Lunch

12:30pm – 1:30pm
Customer Engagement in a Digital World 
Dan Hilferty, Independence Blue Cross 

The CEO of one of the nations leading health care firms will discuss the challenges and opportunities faced by his company in managing the adoption of new technologies and how they’ve deployed them to enhance engagement with customers.

1:30pm – 2:30pm
Panel: Big Data – Turning Data into Action
Panel will discuss the variety of sources generating usable data today, including machines, sensors and people, and how such data can be used to create engagement strategies that have heretofore not been possible.

2:30pm – 3:00pm

3:00pm – 4:00pm
Closing Keynote: Aneesh Chopra
Former CTO of the United States

He will discuss the challenges of transforming the Federal government, one of largest and most complex organizational entities in the world, into a technology-savvy customer facing organization, and provide lessons learned that are applicable to organizations of any size in any industry.

4:00pm – 4:30pm
Closing Session: A Call to Action
A recap of the day’s events and lessons learned and a call to action for conference attendees: “What will you do differently beginning tomorrow?”

4:30pm – 6:30pm
Cocktails & Network Reception
Free Beer, great company and outstanding music.  What’s not to love?

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