Agenda Discovery Week Month

Curated for Me

Marketing & Storytelling for Product Startups

Futureworks Incubator
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Endorsed by Curators:
Nov 15 6:30PM - 9:30PM

We teamed up with some of New York City's best talent for the Futureworks Incubator Workshop Series.

Futureworks Incubatorchampions and supports the growth of hardware startups across New York City. Made possible by NYCEDC and spearheaded by SecondMuse and Imagination in Space, the Incubator's workshop series focuses on the top priorities in a company's journey. On November 15 we focus onMarketing & Storytelling for Product Startups.

Our panelists will address questions like: How do Iraise awareness about my product? What are ways I can think about developing the right narrative? How can I get better at communicating my value to users? To investors?

Workshop includes:

  • Chris Gorges, InfiniaGroup
  • Greg Spielberg, Imagination in Space
  • TBA

Agenda
6:30 Networking
7:00 Panel + Workshop
9:00 Networking and Office Hours with Futureworks Incubator entrepreneurs and Mentors

Hosted by Collab, theFutureworks IncubatorworkshopMarketing & Storytelling for Product Startups is free.Food and drink provided byThe Bronx Beer Hall.

Workshop Leaders:

Chris Gorges, InfiniaGroup

Chris is Managing Director of Infinia Ventures, part of Infinia Group, where he focuses on brand strategy and design for early-stage ventures. Equally comfortable with ideation, analytics, research and content, he was previously with Havas Worldwide New York, orchestrating multichannel digital and brand strategy for IBM clients, including the Watson team. As a freelance consultant, he has collaborated with senior leaders of Droga5, CHI&Partners, Firstborn and Clear M&C Saatchi. He spent five years in management consulting at Booz Allen Hamilton and IBM Global Business Services in the Washington, DC, area. Chris holds an MBA from the NYU Stern School of Business, and a BSBA in Business Administration from the Kenan-Flagler Business School at UNC Chapel Hill.


Greg Spielberg, Imagination in Space

Greg is an innovation journalist turned pop up entrepreneur and Imagination in Space founder.Imagination in Space is a storytelling agency that specializes in building social capital for economic innovation working with New York City Economic Development Corporation, Techstars, WPP's Brand Union, WPP's Group XP and hundreds of entrepreneurs, artists and creatives. www.imaginationinspace.com

Greg has spoken on pop ups and economic innovation for the Urban Land Institute, MIT Future of Retail conference, NYC Dept. of Cultural Affairs, NYC Dept. of Technology, Cornell's Pillsbury Institute, Social Retail Summit and have been interviewed by Wired, New York Times, Playboy Radio New York Observer. Before pop ups, he was an innovation journalist for Bloomberg News, Bundle, BusinessWeek, Harvard's Nieman Journalism Lab, Ode, Poets & Quants, Serial Optimist and VentureBeat and have been syndicated by Business Insider, Economist, Fortune, MSN Money, Nerve, Yahoo! Finance and Wall Street Journal's D: All Things Digital.



Upcoming Events

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Endorsed by Curators:
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