Agenda Discovery Week Month

Curated for Me

CTAM Advance: Cable 101

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Endorsed by Curators:
Oct 12 1:30PM - 4:30PM

Designed for all level executives who are new to the cable industry from entry to VP level specialists. Obtain a comprehensive overview of the inner workings of the cable industry in an interactive forum.

Topics covered include:

  • Cable history -how cable evolved and the relevant lessons for today

  • Key players -cable companies, programmers, and how they stack up versus the competition

  • Business models -how money flows and the market dynamics disrupting the business

  • Technology overview -must-know basics about cable, telco, satellite and IP delivery

  • New products -emerging services and tactics that marketers employ today

  • Marketing -trends, strategies and tactics that marketers employ today

  • Competition -cable in the age of over-the-top (OTT) video

  • Regulation -how cable is regulated and the hot issues today

  • Team-building exercise -predicting cables future

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