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Communitech Academy: Tech Sales Fundamentals - Winter 2020

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Endorsed by Curators:
Jan 29 9:00AM - 4:00PM

In this two-day interactive bootcamp, youll deep-dive into the nuances of the sales cycle to fuel your growth in the fast-paced world of tech sales. Youll learn that the perfect combination of the science, the art and the tools of sales is what drives success as a tech sales professional.

Youll learn to use tools to better connect with your customers and successfully take them through the complete tech sales lifecycle. Well cover:

  • The sales process
  • The value proposition
  • Best practices in making first contact
  • Structuring your first meeting
  • Understanding your prospects needs through their eyes
  • Handling objections
  • Closing techniques
  • Effective communications

Youll leave better equipped to connect with your customers and successfully lead them through the full sales cycle.

Who it's for?

  • Current tech sales professionals who are ready to close more deals,
  • Those who are interested in transitioning previous sales experience from a nontechnical industry into tech, and
  • Individuals who are ready to bring what they know from other areas of their organization and apply it to a tech sales position.

How big is the class?

A maximum of 20 participants

Session Details

  • Session 1: Wed, Jan. 29, 2020 | 9 AM - 4 PM | Roddenberry Theatre
  • Session 2: Thu, Jan. 30, 2020 | 9 AM - 4 PM| Roddenberry Theatre

Registration* fees

  • Employees of startup and mid-size Communitech Member companies: $475
  • Employees of enterprise Communitech Member companies & Communitech Associate Member companies: $600
  • Non-members: $725

*Note: To encourage diversity of thought in the classroom, we cap participant enrolment at a maximum of three employees per company. If you would like more people from your organization to benefit from this program, let us know and we can talk about a potential team session.

Facilitated by

Rod Foster - LinkedIn


For more information contact the Communitech Academy.

Cancellation Policy
14 days notice is required to obtain a partial refund of the registration fee asEventbrite's fee is nonrefundable and won't be included in refunds(Wednesday, Jan. 15, 2020 by 5 PM)


We have an awesome community. And we like to show it off.
Please be advised that photographs and video may be taken at Communitech events for use on Communitech web, print, and social properties. We wont sell your photo, but we may share it with media and/or partner organizations. By attending this and any Communitech event, you consent to being photographed and/or filmed, and to your image or likeness being used at the discretion of Communitech.

Construction in the Region
As you may know, there is some construction happening in Downtown Kitchener, so you may hit some traffic getting here. Please check the latest updates from the City of Kitchener to help plan your best route.

Getting to Communitech
The parking lot at 151 Charles Street West, Kitchener, is limited and is a shared visitors lot for all tenants in the Tannery building. It is for short term use only, up to two hours. For longer visits, or if the lot is full, you can park at one of the City of Kitchener lots. Check out this map to find out how to get downtown and where to park. Or, skip the need to park altogether. Use the GRT EasyGo trip plannerto find your best route on the ION light rail or bus services, which conveniently makes regular stops nearby.

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