Endorsed by Curators:
Traditional means and ways of thinking make us surmise that to increase our business's income, we need to increase our leads and new customer sales. However, to savvy business owners and online marketerswho understand the mechanics of conversions, email sequences and sales funnels, nothing could be further from the truth.
The biggest businesses in the world know that customer acquisition is pricey, and that withouttapping into the existing roster of customers or clients, an abundantamount of money is being left on the table. Sure, you could earn more money in business by attracting more customers. But at what cost?
Smart marketers focus on their existing customers and clients because they know that if they deliver an immense amount of value and develop a deep-rooted relationship with them, the money will follow. It's a proven and formulaic fact that extracting more money from existing customers is not only cheaper, but also more effective.