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Analytics and the IKEA Customer Experience: Mary Lunghi, VP Market Intelligence

Drexel LeBow Business Analytics Hub
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Endorsed by Curators:
Oct 12 5:30PM - 7:00PM

This Business Analytics Speaker Series event welcomes Mary Lunghi, Vice President of Market Intelligence at IKEA. Mary will discuss her role directing market research, which relies on analyzing qualitative and quantitative data to inform strategic planning, build media strategies, and ensure quality customer experience.

Mary has directed market intelligence for IKEA since 2009. In this role, she leads a team of market research and data analytics specialists. Marys team applies analytics to study consumer habits and preferences to direct IKEAs marketing objectives, product development, and customer experience strategies. The efforts of the market intelligence team have helped to grow IKEAs sales and market share.

Mary has 30 years of experience in marketing, advertising, and strategic planning.

A Q+A session will follow the presentation. Refreshments will be available. Hope you can join us!


http://www.lebow.drexel.edu/event/2017/10/12/mary-lunghi-vp-of-market-intelligence-ikea

How to find us:Room 033 (lower level)

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